Posted March 18, 2008



Job Position Marketing Coordinator
   
Reports to: Executive Vice President, Retail Banking
Department: Administration
Supervises: 0
Education: Two years of college (Bachelor's Degree preferred) or equivalent education and experience
Experience: Minimum two years experience in marketing, business or consumer relations.  Six months of banking or marketing , advertising, art, communications or public relations experience.  Familiarity with the banking industry a plus.

Qualifications:  
Special Skills: Ability to communicate effectively orally and in writing with people inside and outside of the Corporation.  Representing the organizations to customers and public.  The ability to develop constructive and cooperative working relationships with others, and maintaining them over time.  Creativity, negotiation and influential skills.  Ability to handle multiple priorities in a fast paced environment.  Excellent problem-solving skills to identify needs and resolve problems.  Good decision making and project management skills.  Good computer and keyboard skills.  Willingness to work varying hours, including evenings and weekends.;
Position Summary: Promotes goodwill and products/services offered by Federal Trust Bank and Federal Trust Mortgage Company.  Directs the day-to-day marketing functions of the Company including expenses, compliance, advertising, promotions and community services activities.
Essential Duties
for the Position:
  1. Maintains professional contacts and knowledge base of marketing skills within and outside of the Corporation/Bank; keeps up with issues, trends and developments of the financial industry.
  2. Plans and implements research gathering and information projects relating to competitive analyses, demographics, product and services usages, customer satisfactions etc.
  3. Maintains expenses, schedules and tracking for all media campaigns and promotional materials for management reports.  Maintains marketing database/compliance file system.
  4. Develops and directs media advertising and sales literature directly or through advertising agencies and outside vendors.
  5. Develops, directs and implements production and distribution of customer announcements of new products and services through special mailings.
  6. Maintains literature, brochures and other marketing materials that list current service charges for customers and ensures the availability of this literature to the general public.
  7. Reviews products and services offered by the competition and ensures a positive competitive response by the company.
  8. Assists in the administration of promotional campaigns.
  9. Coordinate branch openings and participation in community events.
  10. Advises financial institution departments on content and design of printed materials for internal and external use.
  11. Perform other job duties or special projects as required.


Federal Trust Bank promotes an equal employment opportunity workplace which includes reasonable accommodation of otherwise qualified disabled applicants and employees so long as this does not create an undue hardship on the company. Please see your manager should you have any questions about this policy or these job duties. This job description may not be all-inclusive and employees are expected to perform all other duties as assigned and/or directed by management. Job descriptions and duties may be modified when deemed appropriate by management.    Federal Trust is an EEO/AA Employer M/F/V/D.

All employees are responsible for regulatory compliance as it relates to their position. Department managers are to be primarily responsible for maintaining proficient knowledge and day-to-day compliance with any laws or regulations relative to their departments. In addition, it is the responsibility of the department managers to notify the Compliance Officer if at any time they become aware of a situation which may place the Bank at risk of being out of compliance.

All employees have a responsibility to understand the Bank Secrecy Act as it relates to their job and to identify and report qualifying transactions to the Bank Secrecy Act Officer.